Wednesday, April 17, 2013

1 easy step that can help you increase your Google Adwords Conversions without spending a dollar more

It is a common misunderstanding that you need to spend more on your Google Adwords account in order to out rank your competitors. We naturally assume that by increasing the amount we spend (maximum cost per click) on our Google Ads we are moving into the number one position on Google.

Without getting too technical this is certainly one aspect of the process but relevance or quality play a vital role in where your ads appear and can drastically help you increase your conversions without spending a dollar more.

Quality Score, simply put, is how useful your online advertisements are to their users. For example a quality score of 6 out of 10 can be improved by making it a 7 out of 10.

If a potential customer searches for a term ‘Wedding Photography Sydney’ the relevance of your ad should reflect this query. As an example I would consider the heading of your advertisement to read ‘Wedding Photographer Sydney’ with reference to your service area instead of the common ‘Wedding Photographer’ heading.

Taking this to the next level would be having the advertisement click through to the relevant ‘Wedding Photographer Sydney’ page on your website highlighting a specific mention to your service area.

Keep in mind that quality score and how much you are bidding work together. A good quality score and a good budget will naturally help your position and conversions.

One of the greatest things about Google Adwords is its ability to work for both small and large businesses. I encourage you to review your quality scores and turn a relevance of 6/10 to a 7/10, take a small step and don't spend a dollar more for great results.

Good luck with your online advertising!

By Mark Wall, Senior Graphic Designer at Newbiz Solutions

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